September 27, 2007

Lawn darts, slingshots, and pellet guns, oh my...

Not to mention lead-filled toy soldiers.

"Hasbro gets Dangerous", Toy News Online reports. But no fear of boys putting their eyes out or requiring stitches, because Hasbro's idea is to "develop board and travel games based on the hugely successful book brand":
Andrew Lane, licensing director at Hasbro, said: “The book is fantastic, a fabulous concept and rich in material with which we can develop some great games”.

“We have established a key partnership with Hasbro, the first of many internationally renowned licensees we shall be signing. Our aim is simple, to make The Dangerous Book for Boys the best boys licensed brand ever” said Charlie Donaldson at Rocket Licensing.

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